Studi Identifikasi Faktor-Faktor yang Mempengaruhi Kepercayaan Diri pada Sales Promotion Girls di PT. Mitra Production

Abstract

This study aims to determine the description of factors that affect confidence in sales promotion girls in PT.Mitra Production. Confidence is an attitude in a person who can accept reality, can develop self-awareness, positive thinking, have independence and have the ability to have and achieve everything desired, Anthony (1992). The confidence factors referred to in this study are: self-concept, self-esteem, physical condition, environment, education, life experience, type of work, and family economy, Sarastika (2014). The number of samples in this study amounted to 45 people. The sample used is adolescents aged 18-25 years. The technique used in sampling is total sampling. The data collection tool used is Likert scale consisting of 51 valid items (α = 0.969). Data analysis used is descriptive analysis using tables and graphics and the process of making norms that use Empirical Rules with the basic mean and SD (standard deviation). Based on the analysis using the formula F%, it is known that the factor of self-esteem and physical condition has the result percentage (17.8%) which ranks the top as the most dominant factor affect confidence in Sales Promotion Girls, next diurutan is self concept factor and experience living with the percentage (13.3%), and other factors such as type of work and environment (11.1%), education factor and family economy (6.7%). From the results of F% above shows that the confidence factor has an influence on confidence in sales promotion girls