Pengaruh Net Pofit Magrin (NPM) dan Debt to Equity Ratio (DER) Terhadap Harga Saham PT. Unilever, Tbk yang Terdaftar di Bursa Efek Indonesia (BEI)

Abstract

This study aims to determine the effect of Net Profit Margin (NPM) and Debt to Equity Ratio (DER) on Share Prices at PT. Unilever TBK is listed on the Indonesia Stock Exchange (IDX). This type of research is Causal Associative which is the type of research that aims to analyze the causal relationship between the independent variable (the variable that affects) and the dependent variable (the variable that is affected). The population in this study are all financial statements on PT Unilever Tbk listed on the Indonesia Stock Exchange. The sample used in this study is the financial statements on PT Unilever Tbk Listed on the Indonesia Stock Exchange for the period 2010 to 2018 per quarter. Based on the t test the NPM has a significance value of 0,000 which is smaller than the sig level value. 0.05 and has a regression coefficient of 7.022 which means that NPM has a positive influence on stock prices at PT. Unilever Tbk. Based on the DER t test, it has a significance value of 0,000 which is smaller than the sig level value. 0.05 and has a regression coefficient of 10.910 which means that DER partially has a positive influence on stock prices at PT. Unilever Tbk. Based on the results of the F test, NPM and DER have a significance value of 0,000 <0.05 and Fcount shows a value higher than Ftable that is 62.286> 3.316 which means that simultaneously NPM and DER have a positive and significant effect on stock prices. Determinant Coefficient (R2) value of 0.806. So it can be concluded that 80.6% of the share price is influenced by NPM and DER and the remaining 19.4% is influenced by other variables outside the variables not examined in this study.