Hubungan antara Konsep Diri dengan Perilaku Konsumtif pada Pengguna Layanan Paket Internet Mahasiswa/i Psikologi Universitas Medan Area

Abstract

This research aims to determine the relationship of self concept with consumptive behaviour in the service users internet package of psychology students of University Medan Area. The population of this research is students in University Medan Area as many as 205 people. The sample was 51 people, the sample was taken by using random sampling technique. The data were collected by using two psychological scales there is Self Concept Scale (25 valid items, a = 0,834) and Consumptive Behaviour Scale (20 valid items, α = 0,666). The results of this research show the correlation coefficient of rxy = - 0,365 with p = 0,008 < 0,05. The results show that the hypothesis proposed by the researcher that there is a negative relationship between self concept with consumptive behaviour is acceptable. Negative correlation coefficient value indicates that the direction of relationship between the two variables is negative, meaning the lower of the self concept increasingly the highest the consumptive behaviour. Self concept gives effective contribution of 13,3% at consumptive behaviour and equal to 86,7% influenced by other factor that not examined in this research.