Pengaruh Model/ Bentuk Bangunan dan Lokasi dalam Pembelian Perumahan Sibuluan Business Center di Tapanuli Tengah

Abstract

This study aims to determine the effect of model / shape and location in the purchase of housing Sibulan Business Center In Central Tapanuli. The type of this research is quantitative research that is research done to know whether or not influence or relationship between independent variable to dependent variable and whether there is relationship or influence, that is between variables X1 (model / form) variable X2 (location) to variable Y (purchase). Sampling technique used is sampling technique, so that selected 54 consumer as sample. In this study, conducted the data by using questionnaire / questioner and interview. Based on the validity and reliability test given to 54 respondents, where to determine the t table value seen from n - 2, (54-2). The value of r table with the condition df = number of cases = 52 and the significance level of 5%, the resulting figure = 0.270. So it can be concluded that the 15 points of revelation are appropriate to be used as a research instrument on "Sibuluan Housing Business Center". Based on the reliability test using SPSS version 18.00 shows the reliability obtained 0.863 and has a value of alpha stability which is the value of 86.3 then alpha cronbach's 0.81 s.d. 1.00 which means the data above is very reliable. Consolidated financial statements with. The exchange rate of Rp. Model / form value (X1) = 0.099, location value (X2) = 0.577. Based on the tembang test on the model/ form of the result of t count > t table (2.566> 2.0), the value of the location variable is t count > t table (4.643> 2.0) and the value in the income variable t count > t table 3.421 > 2.0). Based on Fasi test F count > F table (14,703> 2.0) there by the hypothesis accepted, so it can be concluded model / form and location Simultaneously Positive Influence on purchasing Housing Business Center. To see the contribution of independent variable to dependent variable by calculating KD = R2 X 100%, so KD = 0,376, it shows model / form and location as independent variable can explain purchase as variable equal to 37,6% at Housing Business Center at consumers so as to increase purchases at the Housing Business Center. What is meant by 62.4% by other factors not included in this study.