Strategi Komunikasi Pemasaran Event Organizer Silent Studio Medan dalam Mendapatkan Kepercayaan Pelanggan

Abstract

This research is based on the importance of marketing communication strategy in obtaining customer trust, the purpose of this research is to know strategy communication of Silent Studio Medan. Theory of research is theoretical description of communication, marketing communications, marketing communication strategy, development and understanding of Event Organizer. The research method used is qualitative descriptive method. The research sources consist of: Silent Studio Management Medan, an employee and three Silent Studio Medan client. Data collection techniques were conducted by interviewing all the speakers, and the results of this study indicate that: 1. Marketing Communications Strategy Event Organizer Silent Studio Medan at the planning stage is the preparation of concepts together with the client, and always make a personal approach to the client or prospective client, 2. Marketing communication strategy Event Organizer Silent Studio Medan at the implementation stage is an action that is often done by all companies before performing their duties, such as dress rehearsal which aims to reduce errors that can occur, 3. Marketing communication strategy Event Organizer Silent Medan Studio in the last stage of evaluation is to receive well all the complaints from the clients, and try to correct the mistakes that occurred at the time of the event.