Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/23672
Title: | Hubungan Antara Konformitas Dengan Impulsive Buying Melalui E-Commerce Pada Mahasiswa Fakultas Psikologi Universitas Medan Area |
Other Titles: | The Relationship Between Conformity and Impulsive Buying Through E-Commerce On Student at the Faculty of Psychology, University Medan Area |
Authors: | Nurwealthy, Veronica |
metadata.dc.contributor.advisor: | Siregar, Nurmaida Irawani |
Keywords: | Konformitas;Mahasiswa;Impulsive buying |
Issue Date: | 6-Feb-2024 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;178600192 |
Abstract: | Penelitian ini bertujuan untuk mengidentifikasi hubungan antara konformitas dengan impulsive buying melalui e-commerce pada mahasiswa Fakultas Psikologi Universitas Medan Area. Metode penelitian menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan purposive sampling dengan kriteria yaitu memiliki aplikasi ecommerce, melakukan kegiatan belanja dengan frekuensi transaksi minimal 3 kali dalam seminggu, mahasiswa Psikologi Universitas Medan Area kampus 1 tahun 2022. Sampel pada penelitian ini adalah sebanyak 112 orang. Teknik analisis menggunakan teknik korelasi pearson product moment. Hasil analisis menunjukkan adanya hubungan positif yang signifikan antara konformitas dengan impulsive buying melalui e-commerce pada mahasiswa Fakultas Psikologi Universitas Medan Area, yang dilihat dari koefisien korelasi rxy = 0,664 dengan P linierity = 0.000 < 0,05 yang menunjukkan nilai signifikansi lebih kecil dari 0,050. Sehingga hipotesis yang diajukan diterima. Impulsive buying dipengaruhi oleh konformitas sebesar 44,1% dan 55,9% faktor lain seperti faktor internal (materialisme, harga diri, pemantauan diri) dan faktor eksternal seperti (jenis produk, pemasaran, ekonomi, demografi). This research aims to identify the relationship between conformity and impulsive buying via e-commerce among students at the Faculty of Psychology, University Medan Area. The research method uses a quantitative approach. Taking The sample used purposive sampling with criteria namely having an e-commerce application, carry out shopping activities with a minimum transaction frequency of 3 times a week, Psychology students at Medan Area University campus 1 in 2022. Sample In this study there were 112 people. Analysis techniques use techniques Pearson product moment correlation. The results of the analysis show a positive relationship significant relationship between conformity and impulsive buying via e-commerce in student at the Faculty of Psychology, Medan Area University, as seen from the coefficient correlation rxy = 0.664 with P linearity = 0.000 < 0.05 which shows the value significance is smaller than 0.050. So the proposed hypothesis is accepted. Impulsive buying is influenced by conformity by 44.1% and 55.9% by other factors such as factors internal (materialism, self-esteem, self-monitoring) and external factors such as (type product, marketing, economics, demographics). |
Description: | 106 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/23672 |
Appears in Collections: | SP - Psychology |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
178600192 - Veronica Nurwealthy - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.32 MB | Adobe PDF | View/Open |
178600192 - Veronica Nurwealthy - Chapter IV.pdf Restricted Access | Chapter IV | 369.96 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.