Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/18526
Title: Pengaruh Gaya Hidup Dan Suasana Cafe Terhadap Niat Beli Pada Jangqo Coffee Dan Resto Medan
Other Titles: The Effect of Lifestyle and Cafe Atmosphere on Purchase Intentions at Jangqo Coffee and Medan Resto
Authors: Purwandary, Widya
Keywords: gaya hidup
suasana cafe
niat beli
asosiatif
lifestyle
cafe atmosphere
purchase
intentions
associative
Issue Date: 26-Jul-2022
Publisher: Universitas Medan Area
Series/Report no.: NPM;188320058
Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan suasana cafe terhadap niat beli pada Jangqo coffee Medan baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif yaitu penelitian yang bertujuan untuk mengetahui adakah pengaruh variabel bebas terhadap variabel terikat. Pengumpulan data dilakukan dengan menggunakan daftar pertanyaan (angket). Dengan menggunakan teknik pengambilan sampel secara convenience diperoleh data sebanyak 100 responden. Untuk menganalisis data yang telah terkumpul dilakukan analisis regresi linier berganda dengan α = 0,05. Hasil penelitian menunjukkan gaya hidup (X1), suasana cafe (X2) berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap niat beli pada Jangqo Coffee Medan. This study aims to determine the effect of lifestyle and cafe atmosphere on purchase intention at Jangqo coffee Medan, either partially or simultaneously. This study uses a quantitative approach, namely research that aims to determine whether there is an effect of the independent variable on the dependent variable. Data collection is done by using a list of questions (questionnaire). By using a convenience sampling technique obtained data as many as 100 respondents. To analyze the data that has been collected, multiple linear regression analysis was performed with = 0.05. The results showed that lifestyle (X1), cafe atmosphere (X2) had a positive and significant effect both partially and simultaneously on purchase intention at Jangqo Coffee Medan.
Description: 91 Halaman
URI: http://repository.uma.ac.id/handle/123456789/18526
Appears in Collections:SP - Management

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188320058 - Widya Purwandary - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.86 MBAdobe PDFView/Open
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