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Title: | Perbedaan Perilaku Konsumtif Ditijau dari Tipe Kepribadian Mahasiswa Fakultas Ekonomi Universitas Medan Area pada Masa Pandemik Covid 19 |
Other Titles: | The Differences in Consumptive Behavior in View of Student Personality Types During the Covid 19 Pandemic |
Authors: | Pratiwi, Wira |
metadata.dc.contributor.advisor: | Alfita, Laili |
Keywords: | perilaku konsumtif;tipe kepribadian;mahasiswa;consumptive behavior;personality type;student |
Issue Date: | 11-Jul-2022 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;168600385 |
Abstract: | Penelitian ini bertujuan untuk mengetahui Perbedaan Perilaku Konsumtif ditijau dari Tipe Kepribadian Mahasiswa Fakultas Ekonomi Universitas Medan Area. Perilaku konsumtif adalah adalah suatu perilaku yang tidak lagi didasarkan karena adanya kebutuhan, melainkan karena adanya suatu keinginan yang ingin dicapai individu. Penelitian ini mengacu pada metode kuantitatif dengan analisis uji beda. Sampel dalam penelitian ini berjumlah 90 orang. pengambilan sample dengan teknik porpusive sampling. Teknik pengambilan data dengan model skala likert melalui skala perilaku konsumtif. Analisis data pada penelitian ini menggunakan analisis varians 1 jalur. Berdasarkan hasil perhitungan dari Analisis varian 1 jalur, diketahui terdapat Perbedaan Perilaku Konsumtif ditinjau dari tipe kepribadian, dengan asumsi bahwa tipe kepribadian ekstrovert memiliki prilaku konsumtif yang tinggi dibandingkan tipe kepribadian introvert. Hasil ini diketahui dengan melihat nilai atau koefisien perbedaan dengan koefisien F = 338,200 dengan p = 0.000, < 0,010. Hasil dalam penelitian ini adalah hipotesis diterima. This study aims to determine the differences in consumptive behavior in terms of personality types of students of the Faculty of Economics, Medan Area University. Consumptive behavior is a pattern of life of a person or society that is excessively synonymous with luxury. The research method uses a quantitative approach. The number of samples in this study amounted to 90 people. Sampling technique with porpusive sampling technique. The data collection technique uses a Likert scale model through a consumptive behavior scale. Data analysis in this study used 1-way analysis of variance. Based on the results of the calculation of the 1-way analysis of variance, it is known that there are differences in consumptive behavior in terms of personality type, assuming that the extroverted personality type has high consumptive behavior compared to the introverted personality type. This result is known by looking at the value or coefficient of difference with a coefficient of F = 338,200 with p = 0.000, < 0.010. Based on these results, it means that the proposed hypothesis which reads that there is a difference is accepted. |
Description: | 101 Halaman |
URI: | http://repository.uma.ac.id/handle/123456789/18105 |
Appears in Collections: | SP - Psychology |
Files in This Item:
File | Description | Size | Format | |
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168600385 - Wira Pratiwi - Fulltext.pdf | Cover, Abstract, Chapter I,II,III,V Bibliography | 1.96 MB | Adobe PDF | View/Open |
168600385 - Wira Pratiwi - Chapter IV.pdf Restricted Access | Chapter IV | 359.56 kB | Adobe PDF | View/Open Request a copy |
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