Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/17295
Title: Analisis Pengaruh Kualitas Tanaman Hias Terhadap Kepuasan Konsumen di Desa Bangun Sari Kecamatan Tanjung Merowa Kabupaten Deli Serdang
Other Titles: Analysis The Effect of Ornamental Plant Quality on Consumer Satisfaction in Bangun Village Sari, Tanjung Merowa District, Deli Serdang Regency
Authors: Lubis, Zulkarnain
Ilvira, Rika Fitri
Hutagalung, Krisna Yanti
Keywords: Kualitas,
Kepuasan Konsumen
Issue Date: 31-Mar-2022
Publisher: Universitas Medan Area
Series/Report no.: NPM;178220120
Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas tanaman hias terhadap kepuasan konsumen di Desa Bangun Sari Kecamatan Tanjung Merowa Kabupaten Deli Serdang. Penelitian ini dilakukan dari bulan juli sampai dengan Agustus 2021. Penentuan lokasi penelitian ditentukan secara Purposive (sengaja), karena mempertimbangakan bahwa daerah tersebut merupakan pusat budidaya tanaman hias karena sebagian besar penduduknya bermata pencaharian sebagai usaha pedagang tanaman hias dan menjadi salah satu ikon dan memiliki tingkat produksi yang cukup tinggi di Sumatra Utara, yang berada dikecamatan Tanjung Merowa khususnya Desa Bangun Sari. Sampel berjumlah 30 konsumen. Data yang digunakan adalah data primer dan sekunder. Metode analisis data yang digunakan adalah Uji asumsi klasik, analisis regresi linier sederhana dengan metode OLS (Ordinary Least Square). Hasil penelitian menunjukkan bahwa kualitas tanaman hias memberikan pengaruh terhadap kepuasan konsumen artinya kualitas tanaman hias berpengaruh dan signifikan terhadap kepuasan konsumen This study aims to determine the effect of ornamental plant quality on consumer satisfaction in Bangun Sari Village, Tanjung Merowa District, Deli Serdang Regency. This research was conducted from July to August 2021. The determination of the research location was determined purposively (deliberately), considering that the area is a center for ornamental plant cultivation because most of the population makes a living as an ornamental plant trader and has become one of the icons and has a high level of The production is quite high in North Sumatra, which is located in the Tanjung Merowa sub-district, especially in Bangun Sari Village. The sample is 30 consumers. The data used are primary and secondary data. The data analysis method used is the classical assumption test, simple linear regression analysis using the OLS (Ordinary Least Square) method. The results showed that the quality of ornamental plants has an effect on consumer satisfaction, meaning that the quality of ornamental plants has a significant and significant effect on consumer satisfaction.
Description: 87 Halaman
URI: http://repository.uma.ac.id/handle/123456789/17295
Appears in Collections:SP - Agribusiness

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178220120 - Krisna Yanti Hutagalung - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.33 MBAdobe PDFView/Open
178220120 - Krisna Yanti Hutagalung - Chapter IV.pdf
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