Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/16068
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dc.contributor.advisorSiregar, Farida Hanum-
dc.contributor.advisorHaryati, Endang-
dc.contributor.authorSafera, Yosi-
dc.date.accessioned2021-12-23T09:37:58Z-
dc.date.available2021-12-23T09:37:58Z-
dc.date.issued2021-06-22-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/16068-
dc.description85 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui gambaran perilaku konsumtif pengguna digital payment pada mahasiswi Fakultas Psikologi Universitas Medan Area.Coley dan Burgess menjelaskan terdapat dua aspek perilaku konsumtif yaitu aspek afektif meliputi irresistible urge to buy, positive buying emotion, mood managementdan aspek kognitif meliputi cognitive delibertation , unplanned buying, disregard for the future. Penelitian ini akan menggambarkan perilaku konsumtif pada mahasiswi pengguna digital payment menggunakan skala yang disusun secara mandiri oleh penulis.Penelitian ini termasuk penelitian kuantitatif deskriptif dengan total populasi sebanyak 818 mahasiswi dan total subjek sebanyak 269 mahasiswi.Jenis validitas yang digunakan dalam penelitian ini adalah validitas isi. Skala tersebut memiliki koefisien korelasi item total berkisar antara 0.468 hingga 0.988 dengan total 32 item.Data yang diolah yaitu untuk menentukan skor maksimum,minimum, mean,dan standar deviasi dari perilaku konsumtif. Data tersebuat akan mengkategorisasi perilaku konsumtif yang tinggi,sedang,dan rendah. Aspek yang memiliki mean terrendah adalah irresistible ugre to buy dan yang tertinggi ada pada aspek mood management dan unplanned buying. Hasil penelitian menunjukan216 (80%) masuk kedalam katagori tinggi, sedangkan dalam kategori sedang berjumlah 53 (19.6%) dan katagori rendah berjumlah 1 (0,3%). Artinya, perilaku konsumtif pada mahasiswi psikologi universitas medan area masuk kedalam kategori tinggi. This study aims to describe the consumptive behavior of digital payment users of students Faculty Psychology of Medan Area University. Coley and Burgess explained that there are two aspects of consumptive behavior, namely affective aspects including irresistible urge to buy, positive buying emotion, mood management and cognitive aspects including cognitive delibertation, unplanned buying, disregard for the future. This study will describe the consumptive behavior of female students using digital payment using a scale prepared independently by the author. This research is a descriptive quantitative research with a total population of 818 female students and a total of 269 female students. Type of validity used in this study is content validity. Scale has a total item correlation coefficient ranging from 0.468 to 0.988 with a total of 32 items. Data processed is to determine the maximum, minimum, mean, and standard deviation scores of consumptive behavior. Data will categorize high, medium, and low consumptive behavior. The aspect that has the lowest mean is irresistible ugre to buy and the highest is in the aspect of mood management and unplanned buying. The results showed 216 (80%) were included in the high category, while in the medium category amounted to 53 (19.6%) and the low category amounted to 1 (0.3%). All result is, the consumptive behavior of the field area university psychology student falls into the high category.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;168600020-
dc.subjectperilaku konsumtifen_US
dc.subjectdigital paymenten_US
dc.subjectmahasiswaen_US
dc.subjectconsumptive behavioren_US
dc.subjectdigital paymenten_US
dc.subjectfemale studentsen_US
dc.titleGambaran Perilaku Konsumtif Terhadap Pengguna Digital Payment Pada Mahasiswi Fakultas Psikologi Universitas Medan Areaen_US
dc.title.alternativeDescription of Consumptive Behavior towards on Digital Payment Users of Students Faculty Psychology of Medan Area Universityen_US
dc.typeThesisen_US
Appears in Collections:SP - Psychology

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