Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/13459| Title: | Proses Pengambilan Keputusan Pembelian Ditinjau Dari Tipe Kepribadian dan Konsumen |
| Other Titles: | Purchasing Decision Making Process in terms of Personality and Consumer Types |
| Authors: | Sarinah |
| Keywords: | keputusan pembelian;tipe kepribadian |
| Issue Date: | 2000 |
| Publisher: | Universitas Medan Area |
| Abstract: | Pasar harus dipahami sebelum strategi pemasaran dapat dikembangkan. Pasar konsumen membeli barang dan jasa untuk konsumsi pribadi. Perilaku konsumsi dipengaruhi oleh karakteristik pembeli dan proses keputusan pembeli. Karaktersirtik pembeli meliputi empat faktor penting kebudayaan sosial pribadi dan psikologis. |
| Description: | 44 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/13459 |
| Appears in Collections: | Scientific Work |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| KI - Sarinah -Proses Pengambilan Keputusan Pembelian.pdf | Scientific Work | 6.65 MB | Adobe PDF | View/Open |
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