Pengaruh Produk Halal Terhadap Minat Beli Melalui Sertifikasi Halal Sebagai Variabel Intervening Pada Toko Zulaikha Medan

Abstract

This study aims to determine "The Effect of Halal Products on Consumer Purchase Interest with Halal Certification as an Intervening Variable in Medan Zulaikha Bakery". This type of research is associative, which is a study that asks the relationship between two variables. The population in this study were 1500 customers who had visited the Zulaikha Bakery in Medan more than once and by using the slovin formula technique with a significance level of 0.1, the number of samples in this study were 100 respondents drawn from a portion of the population. Based on the results of the t test, it can be seen that the halal product variable has a positive and significant effect on consumer buying interest with Halal certification as an intervening variable in Medan Zulaikha Bakery.