Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/12075
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dc.contributor.advisorSuryani, Wan-
dc.contributor.advisorPribadi, Teddi-
dc.contributor.authorTumangger, Ropita-
dc.date.accessioned2020-09-04T06:58:47Z-
dc.date.available2020-09-04T06:58:47Z-
dc.date.issued2020-04-20-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/12075-
dc.descriptionTujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dari shopping lifestyle dan fashion involvement terhadap impulse buying behavior masyarakat high income di fashion house 10 tasbih 1 medan. Jenis penelitian yang dilakukan adalah penelitian asosiatif, dimana variabel diukur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview). Dengan daftar pertanyaan (questionnaire) dan studi dokumentasi. Populasi dalam penelitian ini adalah seluruh pelanggan pada fashion house 10 tasbih 1 medan yang berjumlah 114 selama sebulan, penarikan sampel dengan metode sampling jenuh atau lebih dikenal dengan istilah sensus. Dalam penelitian ini sampel yang digunakan berjumlah 89 orang. Pengolahan data menggunakan SPSS versi 20, dengan analisis deskriptif dan pengujian hipotesis analisis regresi berganda. hasil penelitian ini Menunjukkan bahwa : (1) secara parsial variabel shopping lifestyle mempengaruhi impulse buying pada fashion house 10 tasbih 1 Medan. (2) secara parsial variable fashion involvement mempengaruhi impulse buying pada fashion house 10 tasbih 1 medan. (3) secara simultan terdapat pengaruh yang positif dan signifikan antara variable shopping lifestyle dan fashion involvement mempengaruhi impulse buying pada fashion house 10 tasbih 1 Medan.en_US
dc.description.abstractThe purpose of this study was to determine and analyze the effects of shopping lifestyle and fashion involvement to impulse buying behavior of high income people at fashion house 10 tasbih 1 medan, The research methode used is associtive research, where variables are measurea on a likert scale. The method of data collection is done by interview (interview), with a list of question (questionnaire) and study documentation. The population in this study were all customers at the fashion house 10 tasbih 1 medan, amounting to 114 people in a month. Sampling with saturated sampling method or better known as the census,in this study the number of samples is 89 people. Data processing using SPSS software version 20, with descriptive analysis and hypothesis testing multiple regression analysis.The result showed that : (1) partially shopping lifestyle variables influence to impulse buying at fashion house 10 tasbih 1 medan. (2) partially fashion involvement variables influence to impulse buying at fashion house 10 tasbih 1 medan.. (3) partially simultaneously there is a positive and significant effect between shopping lifestyle and fashion involvement variables effect to impulse buying at fashion house 10 tasbih 1 medan.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;168320036-
dc.subjectshopping lifestyleen_US
dc.subjectfashion involvementen_US
dc.subjectimpulse buyingen_US
dc.titlePengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Di Fashion House 10 Tasbih 1 Medanen_US
dc.title.alternativeThe Effects Of Shopping Lifestyle, And Fashion Involvement To Impulse Buying Behavior Of High Income People At Fashion House 10 Tasbih 1 Medanen_US
dc.typeThesisen_US
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