Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/12073
Title: Pengaruh Cita Rasa, Harga Daii Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Minuman Chatime di Mall Centre Point Medan
Other Titles: Influence Taste, Price and Quality of Service To The Customer Loyalty in The Beverage Center Point Mall Chatime in Medan
Authors: Nasution, Amrin Mulia
Syahriandi
Pranata, Andre
Keywords: cita rasa
harga
kualitas pelayanan
loyalitas pelanggan
taste
price
quality of service
customer loyality
Issue Date: 23-Apr-2020
Publisher: Universitas Medan Area
Series/Report no.: NPM;168320024
Abstract: The purpose of this study was to determine and analyze the Influence Taste, Price and Quality of Service to the Customer Loyalty in the Beverage Center Point Mall Chatime in Medan Model Research The research is associative, which variable is measured with a Likert scale, method of data collection is done with the interview (interview), with a list of questions (questionnare) and documentation. The population in this study is Chatime Outlet Mall Visitor Center Point Terrain totaling 12,000 people per month. Sampling method in this study sample Slovin obtained amounted to 99 respondents. Processing data using SPSS software version 16, with descriptive analysis and regression testing hipotesisanalisis. Research results show that (1) in partial Taste influence on the Customer Loyalty Beverage Center Point Mall Chatime in Medan. (2) partial variable affecting price on drinks Chatime Customer Loyalty in the Mall Center Point field. (3) in partial service quality affects Customer Loyalty in the Drinks Chatime at Mall Center Point Terrain (4) is simultaneously a positive influence and significant correlation between variables Taste, Price and Quality of Service to the Customer Loyalty in the Drinks Chatime at Mall Center Point Terrain
Description: Tujuan Penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Cita Rasa, Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Minuman Chatime di Mall Centre Point Medan Model Penelitian yang dilakukan adalah Penelitian asosiatif, dimana Variabel diukur dengan skala likert, Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnare) dan studi dokumentasi. Populasi dalam penelitian ini adalah Pengunjung Gerai Chatime Mall Centre Point Medan yang berjumlah 12000 orang perbulan. Penarikan sampel dengan metode Slovin dalam penelitian ini sampel yang didapat berjumlah 99 Responden. Pengolahan data menggunakan perangkat lunak SPSS Versi 16, dengan analisa deskriptif dan pengujian hipotesis analisis regresi berganda. Hasil Penelitian menunjukkan bahwa (1) secara parsial variabel Cita Rasa mempengaruhi Loyalitas Pelanggan pada Minuman Chatime di Mall Centre Point Medan. (2) secara parsial variabel Harga mempengaruhi Loyalitas Pelanggan pada Minuman Chatime di Mall Centre Point Medan. (3) secara parsial variable Kualitas Pelayanan mempengaruhi Loyalitas Pelanggan pada Minuman Chatime di Mall Centre Point Medan (4) secara simultan terdapat pengaruh yang positif dan signifikan antara variabel Cita Rasa, Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Minuman Chatime di Mall Centre Point Medan.
URI: http://repository.uma.ac.id/handle/123456789/12073
Appears in Collections:SP - Management

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168320024 - Andre Pranata - Chapter IV.pdf
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