Pengaruh Jumlah Kredit dan Tingkat Suku Bunga Pinjaman Terhadap Jumlah Nasabah Kredit pada PT Bank Sumut Cabang Iskandar Muda Medan

Abstract

The purpose of this research is to determine and analyze the effect of the amount of credit and the interest rate on loans to the number of credit customers at PT. Bank Sumut Iskandar Muda Medan Branch Office. The type of this research is associative causal. The population in this research is the number of loans and loan interest rates and the number of credit customers at PT. Bank Sumut Iskandar Muda Medan Branch Office. The samples in this research are data on the amount of credit and loan interest rates and the number of credit customers in 2014-2018 at PT. Bank Sumut Iskandar Muda Medan Branch Office. The data analysis technique uses multiple linear regression analysis with a significant level of 5%. Based on the results of the analysis it was found that the amount of credit had a positive effect on the number of credit customers and the loan interest rate negatively affected the number of credit customers.