Analisis Saluran Pemasaran Jambu Air Madu Deli Hijau Desa Teluk Kecamatan Secanggang Kabupaten Langkat

Abstract

This study studies to find out how the pattern of marketing channels and know the marketing channels of green deli honey guava in the Sec Sec Village of Langkat The research location of the Choice Village was deliberately made with the consideration that the Gulf Village is one of the villages that is the center for producing green deli honey guava. The number of green honey guava farmers in the Teluk Village 20 were 20 farmers. The sampling method used is using the snowball sampling method, then the samples taken in this study are 5 farmers, 2 traders, 2 retailers and 10 consumers. Methods of data collection using questionnaires, interviews and field observations. Data analysis uses marketing margin analysis. The results of this study indicate (1). There are 3 marketing channels for green honey guava, namely, Channel I: Farmer → Collecting Trader → Retailer Trader → Consumer. Channel II: Farmers → Retailers → Consumers. Channel III: Farmer → Consumer. (2) The marketing channels of the three guavas conduct efficient research. In the three marketing channels, the most efficient marketing channel is channel III with an efficiency value of 1.81% because channel III is shorter and marketing costs less