Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/8662
Title: Peran Humas PT. Pertamina EP Asset 1 Rantau FIeld dalam Pengelolaan Program Corporate Social Responsibility (CSR) untuk Pemberdayaan Ekonomi Masyarakat Rantau Kuala Simpang
Authors: Herdianty, Poppy
Advisor: Hendra, Yan
Novri
Keywords: csr
Issue Date: Nov-2016
Publisher: Universitas Medan Area
Abstract: The program of Corporate Social Responsibility (CSR) PT. Pertamina EP Asset 1 Rantau Field (Persero) Indonesia will succeed when the public relations companies are able to communicate effectively so that it can be known for sure what programs are badly needed. The purpose of the study to find out how the role of Publicist PT Pertamina EP Asset 1 Rantau Field to improve the economy of the community especially in the area of Rantau Kuala Simpang. Research methods with the kind of qualitative deskritif. Data collection using primary data gathering techniques namely observation, data collection techniques interviews skunder i.e. the study of librarianship, and is equipped also with the documentation. The results of research on the role of public relations of PT Pertamina EP Asset 1 Rantau Field, in the management of CSR programs for economic empowerment Society Rantau Kuala Simpang, already well underway, and participated actively in the activities of CSR, with a monitor or supervise the activities from the beginning up to sales or marketing who have berangsung from now until the year 2010 and ongoing
Description: Program Corporate Social Responsibility (CSR) di PT. Pertamina EP Asset 1 Rantau Field (Persero) Rantau akan berhasil apabila humas perusahaan mampu berkomunikasi secara efektif sehingga dapat diketahui secara pasti program apa yang sangat dibutuhkan. Tujuan penelitian untuk mengetahui bagaimana peran Humas PT. Pertamina EP Asset 1 Rantau Field untuk meningkatkan ekonomi masyarakat khususnya di daerah Rantau Kuala Simpang. Metode penelitian dengan jenis deskritif kualitatif. Pengumpulan data menggunakan teknik pengumpulan data primer yaitu observasi, wawancara teknik pengumpulan data skunder yaitu studi kepustakaan, dan dilengkapi juga dengan dokumentasi. Hasil penelitian peran Humas PT. Pertamina EP Asset 1 Rantau Field, dalam pengelolaan Program CSR untuk pemberdayaan Ekonomi Masyarakat Rantau Kuala Simpang, sudah berjalan dengan baik, dan ikut serta aktif dalam kegiatan CSR, dengan memonitoring atau mengawasi dari awal kegiatan hingga penjualan atau pemasaran yang telah berangsung dari tahun 2010 hinga sekarang dan berkelanjutan.
URI: http://repository.uma.ac.id/handle/123456789/8662
Appears in Collections:SP - Communication Science

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