Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/12301
Title: Pengaruh Store Environtment dan in Store Display Terhadap Impulse Buying Pada Swalayan Dhifa Souraya Aceh Singkil
Other Titles: The Effect of Store Environment and in Store Display on Impulse Buying at Dhifa Souraya Supermarkets in Aceh Singkil
Authors: Masykur, Muhammad Milzam
Advisor: Siregar, M Yamin
Amelia, Wan Rizca
Keywords: store environment;in store display;impulse buying
Issue Date: 13-May-2020
Publisher: Universitas Medan Area
Series/Report no.: NPM;168320075
Abstract: The purpose of this study was to determine and analyze the Effect of Store Environment and In-Store Display on Impulse Buying at Dhifa Souraya Supermarket Singkil The research type is associative research, where variables are measured on a Likert scale The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were consumers at the Dhifa Souraya Supermarket Singkil, amounting to 3000 people. Sampling with random sampling method. With Slovin formula, we got 353 sample with standard error 5%. Data processing using SPSS Software ver. 22, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that : (1) partially, store Store Environment variable affect Impulse buying at Dhifa Souraya Supermarket. (2) partially, In-store Display doesn’t affect Impulse buying in Dhifa Souraya Supermarket Singkil. (3) Simultaneously, there is a positive and significant effect between Store Environment and In-Store Display affect Impulse Buying Dhifa Souraya Supermarket Singkil.
Description: Tujuan penelitian ini adalah untku mengetahui dan menganalisis Pengaruh Store Environment dan In-Store Display terhadap Impulse Buying pada Swalayan Dhifa Souraya Singkil. Jenis penelitian yang dilakukan adalah penelitian asosiatif, dimana variabel dikur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnaire) dan studi dokumentasi. Populasi dalam penelitian ini adalah konsumen pada Swalayan Dhifa Souraya Singkil yang berjumlah 3000 orang. Penarikan sampel dengan metode random sampling. Dengan rumus slovin, didapatlah sebanyak 353 sampel dengan standard error 5%. Pengolahan data menggunakan software SPSS versi 22.0, dengan analisis dengan analisis deskriptif dan pengujian hipotesis analisis regresi linear berganda Hasil penelitian ini menunjukkan bahwa : (1) secara parsial, variabel store environment mempengaruhi impulse buying pada Swalayan Dhifa Souraya Singkil. (2) secara parsial, variabel in-store display tidak mempengaruhi impulse buying pada Swalayan Dhifa Souraya Singkil. (3) Secara simultan, terdapat pengaruh yang positif dan signifikan antara variabel Store Environment dan In-Store Display mempengaruhi Impulse Buying pada Swalayan Dhifa Souraya Singkil.
URI: http://repository.uma.ac.id/handle/123456789/12301
Appears in Collections:SP - Management

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168320075 - Muhammad Milzam Masykur - Fulltext.pdfCover, Abstract, Chapter I,II,III,Bibliography2.31 MBAdobe PDFView/Open
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