Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/12265
Title: Pengaruh Channel Youtube Horror Sara Wijayanto Terhadap Sikap Penonton Akan Hal-Hal Mistis
Other Titles: The Influence of Sara Wijayanto's Horror Youtube Channel on Viewers' Attitude to Mystical Things
Authors: Dinata, Elsa Febytia
Advisor: Barus, Rehia K.I
Matondang, Armansyah
Keywords: channel youtube horror;sikap;hal mistis;horror youtube channel;attitutudes;mystical things
Issue Date: 16-Apr-2020
Publisher: Universitas Medan Area
Series/Report no.: NPM;168530084
Abstract: The title of this research is the Influence of the Horror Youtube Channel "Sara Wijayanto" Against Attitude Attitudes to Mystics. The purpose of this study was to determine the influence of the Youtube Horror Channel "Sara Wijayanto” on the attitude of the audience about mystical things. Changes in audience attitudes are seen based on the attitude components in the form of cognitive, affective and conative. The method used in this research is quantitative method. The sampling technique uses the Slovin formula, so as many as 100 respondents are obtained. The data analysis technique used to test hypotheses is to use product moment correlation and determinant tests. The results of this study indicate that: (a) Ho is rejected and Ha is accepted which means that there is an influence of the Youtube Horror Channel "Sara Wijayanto" on the attitude of the audience about mystical things, (b) the correlation value of the influence of the Youtube Horror Channel "Sara Wijayanto" on the attitude the audience of mystical things is 0.512 which means the influence of the Youtube Channel horror "Sara Wijayanto" is significant. (c) the results of the determinant test show that the influence of the Youtube Channel horror "Sara Wijayanto" on the attitude of the audience about mystical things is 26%.
Description: Judul penelitian ini adalah Pengaruh Channel Youtube Horor “Sara Wijayanto” Terhadap Sikap Penonton Akan Hal-Hal Mistis. Tujuan dari penelitian ini adalah untuk mengetahui besarnya pengaruh Channel Youtube horror “Sara Wijayanto” terhadap sikap penonton akan hal-hal mistis. Perubahan sikap penonton dilihat berdasarkan komponen sikap berupa kognitif, afektif dan konatif. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik penarikan sampel menggunakan rumus Slovin, sehingga diperoleh sebanyak 100 responden. Teknik analisis data yang dilakukan untuk menguji hipotesis adalah dengan menggunakan korelasi product moment dan uji determinan. Hasil dari penelitian ini menunjukkan bahwa: (a) Ho ditolak dan Ha diterima yang berarti ada pengaruh Channel Youtube horror “Sara Wijayanto” terhadap sikap penonton akan hal-hal mistis, (b) nilai korelasi pengaruh Channel Youtube horror “Sara Wijayanto” terhadap sikap penonton akan hal-hal mistis adalah 0,512 yang berarti pengaruh Channel Youtube horror “Sara Wijayanto” adalah signifikan. (c) hasil uji determinan menunjukan bahwa pengaruh Channel Youtube horror “Sara Wijayanto” terhadap sikap penonton akan hal-hal mistis adalah sebesar 26%
URI: http://repository.uma.ac.id/handle/123456789/12265
Appears in Collections:SP - Communication Science

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168530084 - Elsa Febytia Dinata - Fulltext.pdfCover, Abstract, Chapter I,II,III,Bibliography2.04 MBAdobe PDFView/Open
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