Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/12231
Title: Hubungan Konformitas Dengan Perilaku Konsumtif Pada Kelompok Arisan Cafe UMA 84
Other Titles: The Relationship between Conformity and Consumptive Behavior in the UMA Cafe Arisan Group 84
Authors: Aqila, Vebby
Advisor: Siregar, Mulia
Melita, Shirley
Keywords: konformitas;kolompok arisan;perilaku konsumtif;conformity;social gathering;consumtive behaviour
Issue Date: 11-May-2020
Publisher: Universitas Medan Area
Series/Report no.: NPM;158600176
Abstract: This study was aimed to identify the relationship between conformity and consumptive behaviour among Cafe UMA 84 social gathering group. This study used quantitative research method. The subject on this study was the member of Cafe UMA 84 social gathering group. Sampling technique used in this study was total sampling. The sample used in this study consisted of 30 members of Cafe UMA 84 social gathering group. In line with the discussion in the theoretical basis, the hypothesis proposed in this study was there is a relationship between conformity and consumptive behaviour, with assumption, the higher the conformity, the higher tendency to behave consumptively. On the contrary, the lower the conformity, the lower the tendency for consumptive behavior. The data in this study is gathered using the scales of Confirmity and Consumptive Behaviour. This study used the Pearson’s correlation method of Product Moment(𝑟𝑥𝑦 )and found that the r had been equal to 0,866 and the p value had been 0,000 < 0,05 which means the higher the conformity, the higher tendency to behave consumptively. On the contrary, the lower the conformity, the lower the tendency for consumptive behavior. This finding showed that the hypothesis proposed that there is a relationship between conformity and consumptive behaviour among Cafe UMA 84 social gathering group has been accepted.
Description: Penelitian ini bertujuan untuk melihat adanya Hubungan Konformitas dengan Perilaku Konsumtif pada Kelompok Arisan Cafe UMA 84. Penelitian ini menggunakan metode penlitian Kuantitatif. Subjek penelitian ini adalah anggota Kelompok Arisan Cafe UMA 84. Teknik pengambilan sampel menggunakan teknik total sampling. Jumlah sampel yang digunakan di penelitian ini sebanyak 30 orang anggota Kelompok Arisan Cafe UMA 84.Sejalan dengan pembahasan yang ada dalam landasan teori, maka hipotesis yang diajukan dalam penelitian ini yaitu ada hubungan antara konformitas dengan perilaku konsumtif, dengan asumsi semakin tinggi konformitas maka kecendrungan untuk berperilaku konsumtif juga semakin tinggi, sebaliknya semakin rendah konformitas maka kecendrungan untuk berperilaku konsumtif juga semakin rendah. Pengambilan data digunakan dengan skala Konformitas dan Perilaku Konsumtif. Analisis data menggunakan teknik korelasi Product Moment dari Pearson (𝑟𝑥𝑦 ) dimana sebesar 0,866 dengan p=0,000 berarti p<0,05. Artinya semakin tinggi Konformitas akan semakin meningkatkan kecendrungan untuk berperilaku konsumtif, demikian sebaliknya semakin rendah konformitas akan semakin menurunkan kecendrungan untuk berprilaku konsumtif. Hal ini berarti hipotesis yang diajukan yaitu ada hubungan konformitas dengan perilaku konsumtif pada kelompok arisan Cafe UMA 84 dinyatakan diterima.
URI: http://repository.uma.ac.id/handle/123456789/12231
Appears in Collections:SP - Psychology

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158600176 - Veby Aqila - Fulltext.pdfCover, Abstract, Chapter I,II,III,Bibliography1.97 MBAdobe PDFView/Open
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