Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/11726
Title: Analisis Perubahan Perilaku Konsumen dari Toko Konvensional Ke Toko Online di Kalangan Mahasiswa FISIP UMSU Medan
Authors: Pranata, Gempur
Advisor: Effendi, Ihsan
Effendy, Sjahril
Keywords: actual system use;intention to switch;perceived usefulness;perceived ease of use;perilaku konsumen;structural equation modeling;toko online;toko konvensional
Issue Date: Jun-2018
Publisher: Universitas Medan Area
Series/Report no.: NPM;161804076
Abstract: This study aims to look at the analysis of changes in consumer behavior from conventional stores to online stores among FISIP students of North Sumatera Muhammadiyah University Medan. The research is using survey method (questionnaire) conducted on FISIP North Sumatera Muhammadiyah University students. Probability sampling is used as sampling technique which is proportionate stratified random sampling with 224 sample. The results of the study with structural equation modeling (SEM) using LISREL 8.50 indicate if the value of t> 1.96 the research hypothesis is accepted. The results of the study showed that H1 (perceived ease of use and perceived usefulness) which had a value of 6.45 had a positive effect. The results of the study showed that H3 (perceived usefulness and intention to switch) which had a value of 2.34 had a positive effect. The results of the study show that H4 (intention to switch and actual system use) which has a value of 4.78 has a positive effect. The results of this study indicate that only H2 (perceived ease of use and intention to switch) which has a t value of -0.93 has a negative effect. From the results of this model study, it can be concluded that easily (perceived ease of use) can have an effect to move (intention to switch) using an online store application.
Description: Penelitian ini bertujuan untuk melihat analisis perubahan perilaku konsumen dari toko konvensional ke toko online di kalangan mahasiswa FISIP Universitas Muhammadiyah Sumatera Utara Medan. Teknik sampling yang digunakan adalah probability sampling yaitu dengan proportionate stratified random sampling dengan 224 sampel. Hasil penelitian dengan structural equation modelling (SEM) menggunakan LISREL 8.50 menunjukkan jika nilai t > 1,96 hipotesis penelitian diterima. Hasil dari penelitian menunjukkan bahwa H1 (perceived ease of use dan perceived usefulness) yang memiliki nilat t sebesar 6.45 berpengaruh positif. Hasil dari penelitian menunjukkan bahwa H3 (perceived usefulness dan intention to switch) yang memiliki nilat t sebesar 2.34 berpengaruh positif. Hasil dari penelitian menunjukkan bahwa H4 (intention to switch dan actual system use) yang memiliki nilat t sebesar 4.78 berpengaruh positif. Hasil dari penelitian ini menunjukkan bahwa hanya H2 (perceived ease of use dan intention to switch) yang memiliki nilai t sebesar -0,93 berpengaruh negative. Dari hasil penelitian model ini, dapat ditarik kesimpulan bahwa kemudahan (perceived ease of use) tidak langsung dapat berpengaruh untuk berpindah (intention to switch) menggunakan aplikasi toko online.
URI: http://repository.uma.ac.id/handle/123456789/11726
Appears in Collections:MT - Magister Psychology

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161804076 - Gempur Pranata - Fulltext.pdfCover, Abstract, Chapter I, II, III, Biblioghraphy701.44 kBAdobe PDFView/Open
161804076 - Gempur Pranata - Chapter IV.pdf
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