Please use this identifier to cite or link to this item: http://repository.uma.ac.id/handle/123456789/11220
Title: Aktivitas Komunikasi Pemasaran Dinas Kebudayaan dan Pariwisata Kabupaten Karo dalam Meningkatkan Kunjungan Wisatawan (Studi Deskriptif Kualitatif Wisata Bukit Gundaling Berastagi)
Authors: Sinuhaji, Virginia Verby
Advisor: Siregar, Nina Siti Salmaniah
Jamil, Bahrum
Keywords: marketing communication;office of tourism and culture;tourist;gundaling hill;komunikasi pemasaran;pariwisata;bukit gundaling
Issue Date: 20-Sep-2019
Publisher: Universitas Medan Area
Series/Report no.: NPM;158530061
Abstract: The title of this research is the Marketing Communication Activity of the Karo Regency Tourism and Culture Office in Increasing Tourist Visits (Qualitative Descriptive Study of Tourism Objects in Gundaling Hill). This study aims to determine the marketing communication activities of the Karo District Tourism and Culture Office in increasing tourist visits and to find out the supporting and inhibiting factors of the marketing communication activities of the Karo District Tourism and Culture Office. The theory used in this study is marketing, promotion, promotion mix, AIDDA theory, tourism, tourism marketing and tourist communication. This research was carried out at the Karo District Tourism and Culture Office. This study uses descriptive qualitative methods. The informants in this study were six informants. Data collection techniques are in-depth interviews, observation, literature study and documentation. The results of this study are marketing communication activities carried out by the Karo District Tourism and Culture Office namely Advertising, Sales Promotion, and Personal Selling. This activity was carried out to increase tourist visits, especially Gundaling Hill. Gundaling Hill is one of the attractions in Karo Regency and still needs to be addressed. The obstacle of the marketing communication activities of the Karo District Tourism and Culture Office is a minimal budget, lack of coordination with other agencies, and infrastructure that must be improved.
Description: The title of this research is the Marketing Communication Activity of the Karo Regency Tourism and Culture Office in Increasing Tourist Visits (Qualitative Descriptive Study of Tourism Objects in Gundaling Hill). This study aims to determine the marketing communication activities of the Karo District Tourism and Culture Office in increasing tourist visits and to find out the supporting and inhibiting factors of the marketing communication activities of the Karo District Tourism and Culture Office. The theory used in this study is marketing, promotion, promotion mix, AIDDA theory, tourism, tourism marketing and tourist communication. This research was carried out at the Karo District Tourism and Culture Office. This study uses descriptive qualitative methods. The informants in this study were six informants. Data collection techniques are in-depth interviews, observation, literature study and documentation. The results of this study are marketing communication activities carried out by the Karo District Tourism and Culture Office namely Advertising, Sales Promotion, and Personal Selling. This activity was carried out to increase tourist visits, especially Gundaling Hill. Gundaling Hill is one of the attractions in Karo Regency and still needs to be addressed. The obstacle of the marketing communication activities of the Karo District Tourism and Culture Office is a minimal budget, lack of coordination with other agencies, and infrastructure that must be improved.
URI: http://repository.uma.ac.id/handle/123456789/11220
Appears in Collections:SP - Communication Science

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